The best way to create SEO optimized description is this. First of all, your description shouldn’t be more than 160 characters. You can fit up to 5 keywords in your description. The best trick that stands out from the rest is to start your description from the main keyword e.g. if your keyword is Pet Food your description should start like “Pet Food now available online” and so on and so forth. Another important thing to write an effective meta description is to understand that your meta description or SEO description is a CTA (Call to action) also. So, it is vitally important that you include your contact or some actionable information that triggers user to click your link and buy your product or submit inquiry.

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