In this course, briefly, you will learn what is facebook business manager, what is facebook page analytics and what type of metrics are there, what is facebook ads and how to create winning ads for your campaign, how to truly engage your facebook audience whether by ads, page or apps.

Duration: 24 hours (3 Days)
Fees: 15,000 PKR

Topics:
Difference b/w facebook marketing and facebook advertising
Facebook marketing
Introduction to Facebook Pages
Writing content for success
Understanding facebook analytics
Understanding key facebook metrics

Facebook Advertising:
Introduction to Facebook Advertising
Understanding different facebook ad types
How to target your ads on facebook
Basic advertising terminology
How to setup an advertising account
Facebook advertising structure
How to choose ad campaign
Identify your primary audience
Refine audience with behavior targeting
Choose budget for ads
Choose ad creative
Write ad content
Manage ad placements
How to get more page likes through advertising
How to boost page posts
How to manage existing ads and campaigns
How to create advertising reports
How to schedule advertising reports
Understand facebook metrics
View billing summary
Tips for writing great ads
How to choose eye catchy images
Improve performance of your ads
Key facebook ad policies

Advanced Advertising:
What is power editor?
How to create ads and campaigns
Manage ads and campaigns in bulk
Manage campaigns in bulk with Excel