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Want to learn SEO at home and start working from home? This is a perfect opportunity to learn Search Engine Optimization or SEO to start your own business, do a job or help in your project. MetricStick offers perfect learning opportunities in Islamabad, Lahore and Karachi to boost your career.

In this course you will learn about the difference in SEO, SEM and PPC. What is SEO marketing, what are the best free or premium SEO tools available, how to do website SEO audit, how to do SEO Analysis, what is a job description of an SEO Analyst, what does an SEO expert do, how to create SEO friendly website, what is the basic SEO glossary and metrics, what are some good and bad SEO examples, how does Google’s search algorithm work, what is Humming Bird, Penguin and Panda Algorithm, what is a rank brain, how SEO is performed on static and dynamic websites, how to increase SEO outreach and more.


Day 1:
Introduction to SEO
What is the goal of search engines
Understanding search results
The market share of search engines
Different ways people search on search engines
Algorithm-Based Ranking Systems: Crawling, Indexing, and Ranking
Using Advanced Search Techniques
Setting SEO Goals and Objectives
Developing an SEO Plan Prior to Site Development
Understanding Your Audience and Finding Your Niche
The Major Elements of Planning
Defining Your Site’s Information Architecture
Auditing an Existing Site to Identify SEO Problems
The Theory Behind Keyword Research
Keyword Research Tools
Submitting website to search engines

Day 2:
The Three Pillars of SEO: Authority, Relevance, and Trust
A Complete Guide to Panda, Penguin, and Hummingbird
Making Your Site Accessible to Search Engines
Creating an Optimal Information Architecture
Optimization of Domain Names/URLs
Keyword Targeting
Content Optimization
Duplicate Content Issues
Controlling Content with Cookies and Session IDs
Best Practices for Multilanguage/Country Targeting
How Links Influence Search Engine Rankings
Types of Link Building
How Search Engines Fight Link Spam

Day 3
Understanding Google RankBrain Algorithm
Why Measuring Success Is Essential to the SEO Process
Tying SEO to Conversion and ROI
Competitive and Diagnostic Search Metrics
Key Performance Indicators for Long Tail SEO
Spam Filtering and Penalties
Duplicate content
Optimizing for Local Search
Optimizing for Image Search
Optimizing for Product Search
Optimizing for News, Blog, and Feed Search
Optimizing for Mobile
Competitive Analysis
Google Webmaster, Bing Webmaster
Google Analytics Source/Medium
Google Analytics Goals

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