eCommerce is booming. It will keep booming until it is fully digitized. The opportunities are endless you just have to find your audience and product, rest is about timing and message.
Ecommerce is inevitable.
Our Founder and Team at MetricStick excels at eCommerce, working with dozens of platforms and a decade of experience.
Before advising and working on your marketing endeavour, MetricStick looks at your vision, the ins and outs of your business, the competitors – then come with the plan and strategy to drive your sales and customers.
Our eCommerce technology portfolio include: Amazon, Shopify, Magento, WooCommerce, ZenCart, PrestaShop, SquareSpace, Etsy.
Our eCommerce Marketing Includes
Can you grow sales immediately?
There is no Yes or No answer to this question. Immediate success depends on few variables such as, Demand and Supply, Market saturation, Pricing strategy, Marketing reach, Trends, Keywords, Brand, Audience etc.
MetricStick can provide you with the research that includes probability what type of success you can expect on each platform given the required inputs. You can contact us and we will provide you this report.
Which Marketing channels do you use?
We have expertise in all major organic and paid marketing channels.
Which marketing channels we use for your marketing and reachout strategy depends on multiple factors e.g. we conduct SWOT analysis given your brand, stores, product and feasibility and what sort of services you are acquiring from us.
In the report, we show you all the major considerations you can have and what you can expect on each platform along with the time line.
As an example, if your website have a huge section of blogs, we will say we need to do conversion rate optimization and interconnect website because we know your organic growth can be phenomenal so you can save some budget from paid spend and focus organic growth given your blog.
If you need immediate sales on your store with the huge budget that you have then we will create and implement advertising strategy that can expedite and give you high ROI using the advertising. In this scenario we will spend more time on ad copies, media plan, finding audience, keywords etc.
There’s no fixed way. It’s a bespoke tailor-made strategy for each client; as all are different.
What should be my marketing budget?
We use multiple methods so our customers can have easy time deciding the budget and have positive balance sheet at the end.
Calculate CPA, then based on your Net Profit, keep adding Ad $
Focus on your strength, e.g. if we conclude you need ads for blog vs ads for direct products, your budget will be reduced or high respectively.
Organic budget. This is focused on organic channels such as SEO, Emails, Content Calendar and Social Media excluding the paid spend. We tell how much it will cost to produce articles, optimize for SEO, social media posts in a monthly retainer and then you monitor growth from the reports or what you find in your sales.
How can I start?
You can start with MetricStick and start using our services from the least price with adequate deliverables that we have to provide you.
Step 1: Receive proposal from us.
Step 2: Decide to start
Step 3: We work, you monitor results.
Step 4: You watch your Sales Go Up or not then increase budget for more efforts.
Which features should I have in my ecommerce website?
The most basic features include:
- Product visibility (e.g. gallery)
- Fast website
- Compatible and responsive
- Social media integration
- Review collection
- Marketing codes
- Subscriber and Email list building
- Payment methods
- Easy checkout
Tell us about your business, and MetricStick will suggest you website and marketing plan.
What are your responsibilities?
- MetricStick can take the following responsibilities:
- Product Research
- Keyword Research
- Competitor Research
- Audience Research
- Marketing Research
- Procurement Research
- Social media marketing
- Email Marketing
- Influencer Marketing (Insta, TikTok, YouTube etc)
- Content production (writing, graphics, video creation)
- Ecommerce Listing (Amazon, Shopify)
- Ecommerce Website Design and Development
- Configuring Sales and Customer Support
- Setting up Auto-Reply on FB, and Website Chat
- Conversion Rate Optimization
- Landing Page Optimization
- Reporting and Performance Measurement
Contact MetricStick to get your detailed proposal.
How do you determine success?
Success bottomline is sales.
But, success can be different depending on clients and goals.
Some success measurement points are:
- CPA, AcoS
- Total new customers acquired
- Total returning customer sale
- Basket size or value
- Purchase frequency
- Total likes, followers, subscribers
- Total enquiries
I don't have ecommerce website. How can I start?
If you have a small website, you can start with Shopify, you would have to spend on monthly on subscription but you will have less control on your website but it is easy.
If you have technical understanding, you can opt for WooCommerce or Magento. This will give you more control over your site.
If you have a huge website with multiple parameters and budget is not an issue then you can opt for WooCommerce or Magento.
Call us at +92 340 2589990 so we can tell you how you can start.